Full ArticleFive years ago, a Canadian handset company stormed onto the scene with the hottest “must have” mobile device. The RIM BlackBerrywas around before the iPhone, when the Droid was still just science fiction.
Today, the seas have changed considerably. The mobile scene is now a two-horse race between Apple and Google. Where is RIM, the company that still commands so much of the smartphone market?
The days of the always-reliable BlackBerry may be numbered, save for a major re-focus of the company. BlackBerry will have to not only find its roots, but use them as a recipe to regain its thought leadership amongst mobile influencers and consumers. Here are four possible approaches.