360 to match PS3's 10-year lifecycle, says Kim

[pezz]

Shane Kim, Microsoft's corporate VP in charge of strategy and business for Interactive Entertainment, was unsurprisingly upbeat about his company's performance at E3 this year, and revealed that Microsoft was working on a ten-year lifecycle for the Xbox 360 - vocalising for the first time a similar strategy to Sony's long-held plans.

Kim, talking to Venturebeat, explained that Microsoft saw motion control system Project Natal as something that would fit mid-cycle into the console's lifetime.

"We firmly believe that the Xbox 360 has a life cycle through 2015 (ten years after the launch)," he said. "Project Natal is a great innovation. It will work with every Xbox 360 sold.

"It's not about pushing more pixels on the screen," he said, referring specifically to Natal, "It's about how to break down barriers that stop people from playing games."

And when asked who he felt performed best out of the three platform holders in their respective press conferences, he was clear:

"I think we won," he said. "It's not just me saying that. It's pretty universal. We had something very special yesterday, starting with the games portfolio.

"We had a lot of content for a normal E3 briefing. But Project Natal doesn't come along every year, and it is very difficult to match."

More information on Project Natal is available in the GamesIndustry.bizpress conference coverage.

http://www.gamesindustry.biz/article...cycle-says-kim

[semitop]

Their big useless gimmick makes ppl say they won e3.

Anyway, how many of the original 360s or even all the 360s around now will survive 10 years? I doubt the 360 will be producing ground breaking games (which it aint doing even now) in the future, they will just have to try to steal even more sony exclusives in that time.

[chig]

if a 360 manages to survive 5 years without any mods it should go into Guinness

[pezz]

lol at chig.
To me ms didnt win e3 interms of gaming.
no console is gauranteed to last 10 years, as each component in it has a life span.
I the rep is talking about games for the system, might take a few dvds but to me it is better than having blu-ray and taking 4GB of my hdd and 15mins to install it

[hovastan]

if the 360 makes the 10 year cycle the average person will own about 10 360's in that 10 year cycle because of the failure rate