SEEKING TO step above the fray of the cellular phone wars, Cable & Wireless (Jamaica) has set its sights on delivering to Jamaicans another, equally addictive, telecommunications service - broadband.
Broadband is the term for the evolving digital technology that provides consumers with integrated access to voice, high-speed data, video on demand services and interactive delivery services.
"Broadband is the technology of the future," said Magnus Johansson, the company's vice-president of broadband and Internet services. To back up that statement, Cable & Wireless is to spend US$6.4 million to get 400,000 Jamaican households on to the Internet with the lure of lower monthly fees, low cost of entry and value-added services that will drive C&WJ's revenue.
At a briefing on Monday, C&WJ executives gave Wednesday Business an exclusive look at the broadband strategy.
For 2005, the target is to reach 50,000 households with 13,000 already subscribed to the service. Over the next three years, the company is looking to be in 400,000 households.