The Advertising Standards Agency (ASA) has quashed a complaint from a fanboi disappointed by Siri's lack of UK knowledge - and said the punter had above-average expectations compared with what it would expect from the "average Brit".
Siri, the voice-recognising virtual assistant on the iPhone 4S, is unable to direct users in Blighty to businesses, nor can it provide routes and traffic updates, because it only does map-integration and biz lookups in the US.
But a disgruntled Jesus-mobe owner in Britain complained to the ASA that this omission was skirted over in an online advert for the 4S posted in October 2011. The advert read: