This is the evolution of a concept and a design coming from 2005.
This is nothing new and cannot be considered a fail from marketing perspective nor is it a mere bb look alike since the convergence of many of the phones features begun in the 2005 when the smart phone market was in its embryonic stages.
The Nokia E - Series devices were originally positioned as Nokia's integrated business oriented model.
E61 Released 2005
The E series phones are thus one of the early pioneer smart-phones.
A legacy design born from market trends already set by convergence of PDA + CellPhone.
This legacy design does not really intend to look like the blackberry...
since the blackberry was actually LATE to the scene with this overall look.
However there is now a deliberate effort to maintain this legacy look for the E series candy-bar models. The trigger was in 2007 after the release of the
then trendsetting and popular Blackberry Curve
RIM was then the hottest smart phone device maker. Trend setting and its growth was a surprise. The Curve was a hit. however if anybody intimated anybody it would be the RIM device imitating the Nokia one... but with "trackball and effective push technology"
At the time Nokia did not have effective push technology.
Today, since RIM has ancient technology and design issues... Nokia intendeds to poach frustrated BB customers by keeping the legacy design in the E-61 family.
The hope is to present an up-to-date alternative device that appears to offer a smooth migration for BB users to Nokia.
Excellent business strategy, if they execute it properly.
Corporate customers are wary of changes that are radical and love to work with things that look and feel familiar and reduce the perception of a steep learning curve.
Ergo. Nokia is operating from a strategic perspective that demands that you know your target market (frustrated BB users) and give them what they want.
If the target market wants more advanced
"BB look a-likes", with modern 2011 integrated office features and push email technology, give it to them.
The blackberry did not set the design and look trend.
However the blackberry existed long before it evolved into a smart-phone concept. It was originally a 1990's pager style text based messaging only device that displaced the weak security prone sidekick device.
Then RIM integrated PDA features and gradually their products morphed into
then...
following the early 2005 Nokia E series line up... the curve was born in 2007....
You must remember that NOKIA in 2005, 2006 and 2007 were considerd the mobile phone kings. Any design they had was going to be emulated in some shape or form.