Ummm ordinary people, in most cases, do not dig like that.
Especially not for a phone.
They prefer to go with what is seen popular.
Their is an old genetic feature built into our brains that says there is safety in numbers.
If 8 out of 10 people have the same thing as you, then there is a high probability that they will have issues and know how to fix it, or the market will develop a solution quickly.
Have you ever tried to get a replacement part or for a relatively rare phone The market carters to the mass and whats hot and popular and people feel safe doing that.
Remember the Razor craze ?
No one typically wants to do 6 months research just to buy a phone.
Cecil just asks Kenesha what brand phone she have and like... and Cecil will buy what her friend Kenesha says is hot. Or Cecil will look at the latest magazine and see what phone Beyonce use and get one like it.