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Thread: $25 WOW horse makes millions

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    Default $25 WOW horse makes millions

    Blizzard has had unprecedented success with virtual item sales on the release of the Celestial Steed - a special in-game mount for World of Warcraft that costs the princely sum of $25, €20 or £17.

    According to WOW.com (via GamesIndustry.biz), a seven-hour queue of 140,000 people had formed within three hours of the mount's release last week.

    That already represented revenue of $3.5 million - or more than a million dollars an hour - on sales of what is, essentially, just an art asset for the subscription game. The translucent flying horse leaves trails of stardust behind it as it gallops across the sky.

    It's the first time Blizzard has sold an exclusive mount for the game, although it had previously tested the micro-transaction waters with cosmetic pet characters, costing £9 or €10, in its Pet Store.

    There's no limit to the amount of money Blizzard can make from the item, either; its numbers won't be restricted.

    "The number of available mounts is limited in the sense that there is a fixed number of codes available in the store," explained a spokesperson on the WOW forums. "These codes are not generated automatically with each purchase, instead they are generated separately and then added to the store in batches."

    "The Celestial Steed is not supposed to be a limited time offer only, so we will of course add more codes in case the current batch of codes gets sold out."

    Four years ago, Bethesda caused uproar among gamers when it charged 200 Microsoft Points, or £1.70, for a set of horse armour for its RPG The Elder Scrolls IV: Oblivion. We've come a long way, baby.
    Obviously gamers are getting dumber and dumberer

    Source: Eurogamer.net
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    lol wow, some ppl have money to blow like wow. well its their money so meh
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    Quote Originally Posted by retroblast View Post
    lol wow, some ppl have money to blow like wow. well its their money so meh
    Weren't u amongst those who purchased wings and pirate suite in sro?
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    Quote Originally Posted by Ropy View Post
    Weren't u amongst those who purchased wings and pirate suite in sro?
    lol, ur real funny man
    so far ive spent money in 3 games,
    eudemons online, bought eudemons points once (one time only)
    World or warcraft
    AoE, nothing else
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    Lol I swear Blizzard is a marketing genius. I mean if any other game in the world did this people would be outraged and run up on their door with flaming torches. (as I've seen first hand for several game companies in the pass 8 months) But Blizz does it and everyone throws their money at them. Pure genius.
    Well on a plus note that's more money in the kitty for D3 and SC2!
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    i hear the mount is bind to account...so all your characters get a free 280% mount
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    Quote Originally Posted by kilaj1 View Post
    i hear the mount is bind to account...so all your characters get a free 280% mount
    sounds like u going to get it soon
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    Quote Originally Posted by Angel of Lightning View Post
    Lol I swear Blizzard is a marketing genius. I mean if any other game in the world did this people would be outraged and run up on their door with flaming torches. (as I've seen first hand for several game companies in the pass 8 months) But Blizz does it and everyone throws their money at them. Pure genius.
    Well on a plus note that's more money in the kitty for D3 and SC2!
    i wudnt go as far as calling blizzard a marketing genius still its not like people hated wow and they released this thing and everybody jump on the bandwagon. They already had millions of people hypnotized, its only logical that they milk them, right? Strike while the iron is hot they always say
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    Quote Originally Posted by Ωmega View Post
    They already had millions of people hypnotized
    lol, how did you arrive by this?
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