Nintendo Co. has permanently slashed prices on its Game Boy Advance SP portable video game system as the company tries to entrench its No. 1 position in the handheld game market.

Beginning Wednesday, the flip-up, color screen Game Boy Advance SP will retail for $79, down $20 from what they have cost since debuting in the United States in March 2003.
http://www.forbes.com/business/feeds...ap1525917.html