Halo 3 breaks records, $170 million in 24hrs

[maf3000]

Microsoft today announced that the Xbox 360 exclusive game "Halo 3" has officially become the biggest entertainment launch in history, garnering an estimated $170 million in sales in the United States alone in the first 24 hours. The Xbox 360 title beat previous records set by blockbuster theatrical releases like "Spider-man 3" and novels such as "Harry Potter and the Deathly Hallows."

"Halo 3" is the conclusion to the epic trilogy and picks up where "Halo 2" left off, answering questions around the fates of the beloved protagonist Master Chief and his artificial intelligence sidekick Cortana as they struggle to save humankind from destruction at the hands of the alien coalition known as the Covenant. In addition to the rich storyline, "Halo 3" continues the franchise's grand tradition of delivering innovative online multiplayer experiences via Xbox LIVE, the world's largest social network on TV.

"Halo 3 has become a pop-culture phenomenon," said Shane Kim, corporate vice president of Microsoft Game Studios. "Not only is "Halo 3" setting sales records, it's also redefining entertainment. Within the first 20 hours alone, we've seen more than a million Xbox LIVE members come online to play Halo 3 – that makes September 25 the most active Xbox LIVE gaming day in history."

Retailers have also expressed their excitement about the launch of "Halo 3." Bob McKenzie, Senior Vice President of Merchandising for GameStop Corp commented that, "With consumer demand for Halo 3 and related products, we expect it to be the biggest video game title generator in GameStop's history."

"The initial demand we've seen for 'Halo 3' has been astounding, and the game is on track to become the number one gaming title of all time. 'Halo 3' is a genuine entertainment phenomenon and our customers have responded very enthusiastically to the release," said Jill Hamburger, vice president of movies and games at Best Buy.

Developed by Bungie Studios, the "Halo" franchise is exclusive to the Xbox 360 video game and entertainment system and optimized for the Xbox LIVE® online entertainment network. The more than 7 million Xbox LIVE users will get a continually evolving gaming experience with "Halo 3." Its online multiplayer and cooperative gameplay for Xbox LIVE Gold users, the much-talked-about Saved Films feature that enables players to capture and save their favorite moments on their hard drives, and Forge, an innovative map editor that enables infinite customization options are just some of the new features to experience.

More than 10,000 retailers hosted Midnight Madness events to celebrate the launch of this third installment in the billion-dollar franchise. In New York, Seattle, Miami and Los Angeles, Microsoft and retail partners hosted marquee launch events that featured contests and appearances by local celebrities and professional athletes who are fanatical about the "Halo" franchise, including Ludacris and Zac Efron and Microsoft Chairman Bill Gates.

http://www.xbox360fanboy.com/2007/09...lion-in-24hrs/

[pezz]

this is unbelievable go halo go

[Powpow]

You mean go Microsoft go.

[pezz]

You mean go Microsoft go.

thanks for the correction....to all you halo haters you double hhs what you have to say now microsoft will be getting my money too for this ahhaaaaaaa best game ever nigga...for all who has been hating jump on th waggon now .

[Powpow]

Never said I hated the game dude. Just letting you know the right people to thank.

Anyways, I still got Halo 2 to complete on my pc , but just can't get around playing it. Too busy on MMO's now so maybe in the holidays I find time to play it and then wait for Halo 3 to pc release.

[pezz]

Never said I hated the game dude. Just letting you know the right people to thank.

Anyways, I still got Halo 2 to complete on my pc , but just can't get around playing it. Too busy on MMO's now so maybe in the holidays I find time to play it and then wait for Halo 3 to pc release.

no no no dont get me wrong i wasnt saying you are a man you cool the haters know themselves

[semitop]

console gamers seem a bit more retarded than pc gamers. A good console shooter comes out and they make it a pop-culture phenomenon. pffftttt.halo got lucky it was on the console and microsoft had a lot of money. It ain't the best game. FEAR was better ( along with other shooters)

[Utech22]

Halo 3 breaks records, $170 million in 24hrs

That was expected .

[kilaj1]

That was expected .

agreed not surprised by this at all...near genius advertising in my opinion

[Nestersan]

Subtract cost of the ten million dollar "near genius" marketing from that money.....

As the clock struck midnight, the first of the huge black boxes containing a legendary edition was handed over the counter to Krug, who by this point was sporting a Game Fuel T-shirt and a dazed smile. "YEAAAAH!" he screamed, posing for press pictures, before running out through the swelling crowd, holding the game over his head. With his two friends in tow, he took off whooping, running toward Market Street. As Krug's frame faded into the darkness, one bystander turned to another and caustically commented, "That guy is going to get so mugged tonight."

---www.gamespot.com
LOL