The countdown has begun for a new Jamaican digital cable company which promises to offer first-class service and affordable packages to its customers.
ReadyTV, which is owned and operated by Jamaicans, has commissioned its first broadcast tower as the company prepares to create an ideal cable option for the average Jamaican. The company said it plans to deliver the programming that subscribers prefer to watch.
According to Christopher Dehring, CEO and president of Digital Interactive Services Limited (DISL), owners of ReadyTV, phase one of the company's objectives, which included fundraising efforts led by Mayberry Investments Limited in June, and the commissioning of the tower, has been completed.
"It is cable television when you are ready and it is easy to use. Customers can go into a store, purchase a box and connect it to their television and begin viewing right away. It is wireless with instant connection, so customers do not have to wait weeks to be able to access authorised programming for cable television broadcasting in Jamaica," Dehring said.
He added that once ReadyTV establishes itself, the company might start offering other services such as data and communications.