All Digicel customers can now access social network Facebook for free on their mobile phones without affecting their data plan or credit. The Facebook Flex was introduced to Jamaican customers on Wednesday.
The move, which is intended to increase the number of customers who access the Internet, suggests a shift in strategy for Digicel. Despite the free Facebook access, however, the telecoms company still holds a very strong position against the concept of ‘net neutrality’ which it sees as an abuse of its investment by Internet companies including those that offer free communication services online.
Previously Digicel customers could buy data plans that allowed free use of Facebook and other social networks. But now all Digicel customers with data-enabled phones can use Facebook for free to connect with their friends, families and others as well as access a variety of health, education, finance, communication, news and local information websites.
With Facebook Flex, customers can, like posts, comment, view news and status updates, upload pictures and use Facebook Messenger, all for free. No data plan or credit is required.
The ability to send and receive messages via Facebook Messenger, is likely to further reduce use of SMS texting.
In addition to free Facebook, Digicel has also introduced Free Basics, which provides access to a variety of health, education, finance, communication, news and local information websites.