Originally Posted by
Makara
Perhaps the misreading lies elsewhere. I have hitherto contended that, as things are, the lower regions are been neglected, with the focus being much higher up the scale - they've now, de facto, confirmed this as official policy. Improving ARPU can of course be achieved via judicious market differentiation - effectively catering to each segment - but that's not what Flow is doing. It is instead attempting to coerce the lower end into assuming the spending habits of the higher tiers. This will almost surely fail. Partly because the spending power, in reality, doesn't exist and also because they have much better alternatives: Data is king and for about half the price of Flow's cheapest 30day plan, they can secure a better plan with the competition. While some persons derive a kind of psychological thrill from observing impressive speed tests, others are focused on value for money. Although the intention is to "migrate" low-end users to the higher tiers, the expected result, imho, is a continued exodus. Hence, in effect, they're abandoning that segment. It would be interesting to know what Flow's time horizon is for recouping their LTE investment spend. Perhaps as a kind of surrogate for the company you might know?