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Thread: Flow LTE

  1. #771
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    Quote Originally Posted by Makara View Post
    Perhaps the misreading lies elsewhere. I have hitherto contended that, as things are, the lower regions are been neglected, with the focus being much higher up the scale - they've now, de facto, confirmed this as official policy. Improving ARPU can of course be achieved via judicious market differentiation - effectively catering to each segment - but that's not what Flow is doing. It is instead attempting to coerce the lower end into assuming the spending habits of the higher tiers. This will almost surely fail. Partly because the spending power, in reality, doesn't exist and also because they have much better alternatives: Data is king and for about half the price of Flow's cheapest 30day plan, they can secure a better plan with the competition. While some persons derive a kind of psychological thrill from observing impressive speed tests, others are focused on value for money. Although the intention is to "migrate" low-end users to the higher tiers, the expected result, imho, is a continued exodus. Hence, in effect, they're abandoning that segment. It would be interesting to know what Flow's time horizon is for recouping their LTE investment spend. Perhaps as a kind of surrogate for the company you might know?
    I have been saying this for the LONGEST while! You nailed it not sure what Brandysull and others are talking about. The fact is that the average Jamaican cannot afford to consistently pay even $1000 a month for any form of service whether hybrid, data only or traditional talk only. That is $12,000 per annum that most Jamaicans cannot afford to allocate to phone services. Sometimes I wonder if people are divorced from reality, $1000 may seem negligible to most of us but you have a lot of Jamaicans living on less than $400 a day. People keep yapping about Flow's superior network, faster network etc. personally I do not see this as both a Flow and Digicel user both seem to suck. Even more troubling is that they just sent me a message that I exceeded my data on the plan which is due to expire the 28 and I primarily satisfy my data needs on my digicel phone.
    This talk about higher tariffs and getting people who put on $100 every 5 days on their phone for a 1 day data plan to somehow spend between $1000-$2000 is absurd to say the least.
    Last edited by Thy; Yesterday at 09:34 PM.

  2. #772
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    Quote Originally Posted by Brandysull View Post
    You’re absolutely right. They most certainly are gearing up to do unlimited hybrid plans.
    Really, I hope so too. It really does sound that way.

  3. #773
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    Quote Originally Posted by Thy View Post
    I have been saying this for the LONGEST while! You nailed it not sure what Brandysull and others are talking about. The fact is that the average Jamaican cannot afford to consistently pay even $1000 a month for any form of service whether hybrid, data only or traditional talk only. That is $12,000 per annum that most Jamaicans cannot afford to allocate to phone services. Sometimes I wonder if people are divorced from reality, $1000 may seem negligible to most of us but you have a lot of Jamaicans living on less than $400 a day. People keep yapping about Flow's superior network, faster network etc. personally I do not see this as both a Flow and Digicel user both seem to suck. Even more troubling is that the just sent me a message that I exceeded my data on the plan which is due to expire the 28 and I primarily satisfy my data needs on my digicel phone.
    This talk about higher tariffs and getting people who put on $100 every 5 days on their phone for a 1 day data plan to someone spend between $1000-$2000 is absurd to say the least.
    Flow is not going to abandon low ARPU subscribers. What they are doing is increasing their bottom line by offering hybrid plans with excellent value for money. The plans are very affordable for what we get, and people are taking up the offers. Jamaicans will pay for good service, many people bombard Flow and Digicel for unlimited data. It may just come from Flow, but whatever the case. Flow is going in the right direction, and early indications are that they are successful in that Endeavour.

  4. #774
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    Quote Originally Posted by Nathan77791 View Post
    Flow is not going to abandon low ARPU subscribers. What they are doing is increasing their bottom line by offering hybrid plans with excellent value for money. The plans are very affordable for what we get, and people are taking up the offers. Jamaicans will pay for good service, many people bombard Flow and Digicel for unlimited data. It may just come from Flow, but whatever the case. Flow is going in the right direction, and early indications are that they are successful in that Endeavour.
    I am sorry how did I imply that they were abandoning them? Flow nor Digicel cannot abandon any customer, once I customer puts on $100 a month they retain their number. Many ex-postpaid persons are indeed taking up the offers, those numbers will not be enough to propel to the revenue they need. The vast majority of Jamaicans cannot afford these "affordable" plans. Are they a great value for money sure, but that does not mean that even though people recognize the deal means that they can actually take part in the deal. Similar to the housing market sure that 2 bedroom, 2 bathroom apartment in new kingston for $15 million is a deal how many Jamaicans can actually pre-qualify for it much less purchase it outright?

    Flow's cheapest unlimited plan is $2000 and you would be crazy to think the average prepaid person will pay $1000 per month consistently much less $2000.

    Makara understands the marketplace another good point that user made is that both Digicel and LIME, especially LIME do not have attractive one day plans to effectively eke out more from the typical Jamaican user. Why not have some better one day, 3 day or 7 day plans so people will actually purchase service for more days out of a month.
    Last edited by Thy; Yesterday at 09:51 PM.

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