For the jewelry website.
- Get a nice simple logo for the store. Then use that logo on marketing materials such as pens and those small paper bags women always have on them.
- Get the site to be responsive. I am not sure about the Jamaican demographic but I suppose majority of your site views are on mobile devices.
- On the homepage, every thumbnail and H tag should be clickable.
- Individual product pages for each items would be nice. A proper description and specifications (such as sizes and materials). More product images.
- An actual order form with the appropriate field (e.g. quantities) should help.
- Finally, for the sake of professionalism and client-confidence, a SSL cert.
I am rather pedantic because e-commerce is kinda my specialty.
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