NEW DEVELOPMENTS IN BLACKBERRY MOBILE MARKETING via QR CODES....any feedback?

[mikeyspice]

"Businesses of all sizes are suddenly becoming aware of QR codes as a new marketing tool. QR codes, a modern cousin to bar codes, are a way businesses can let camera-equipped smartphone owners get useful information, such as web links, videos, contact information, special content, coupons, and product information. Find out what QR codes are, how businesses are using them, and how you can generate your own QR codes in just minutes."


What is a QR code?
QR codes, or quick response codes, resemble traditional bar codes in that they encode information in a two-dimensional image. A typical QR code can include approximately 7,000 numeric characters, or 4,000 alphanumeric characters. For marketing, the possibilities are endless and evolving. The intent is to quickly connect smartphone owners with deeper information about a business or product.

Here are some advantages to using QR codes:

Simple, fast, and inexpensive to create and distribute
Connects people with detailed product information
Smartphones with QR code readers are becoming increasingly common
Here are some issues to keep in mind:

Many people do not yet own a smartphone (although this is changing quickly)
QR codes are not yet widely used in all countries
QR codes need to be tested on a variety of smartphones to make sure they work as intended

[NOKIA 3650]

QR codes are nice in concept, but I'm really waiting for Near Field Communication technology to take off in Jamaica.

[crisis]

QR codes are not only in the BB market. This shouldn't even be in the blackberry thread, make it seem like its exclusive.

Any ways, QR codes are useful and convenient. I for one use it quite often and hope to see more of this type of technology.

[mikeyspice]

QR codes are nice in concept, but I'm really waiting for Near Field Communication technology to take off in Jamaica.

NFCs would definitely be a progressive move, especially on the commerce scene...