In this article, I will delve further in to the various social,cultural and economic reasons why (in my humble opinion) the smart phone race in Jamaica will be a long and boring battle. Full disclosure; I have recently bought a BB after years watching and analysing the cellphone market both locally and abroad. I should also say that the Dominican Republic has the best cellphone network in the region. Now, back to the article, I will run across stereotypes, cliches and general opinions based on my personal observations and educated guesses based on...well speculation.
Jamaicans have limited reasources
Jamaicans will only spend their money on things that they cannot get for free, cheap or things that they think are valuable. The credit culture in the end it is all about practicality and a lower cost of ownership - it is not about being “cutting edge” or “trendy”. Why would they spend a small fortune on a smart phone just so that they can download free apps? It is almost like buying a big plasma tv for the benefit of watching burnt DVDs.
Jamaicans Hate Contracts
The majority of the iphones and Android phones require post paid plans, long contracts, lots of cash up front or both. The Jamaican cellphone users are on Pre-Paid plans and withdraw their money in a $1000 dollars at a time from the ATM. It is not because there is not a better, faster or more efficient way - they are just fear varies forms of ENTRAPMENT. Two bills, a bank statement and down payment? Yeah sounds pretty affordable compared to AT&T. Phones get dropped, stolen, sold to pay for car insurance, and left in taxis, it happens everyday in Jamaica....