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View Full Version : Xbox's Argo aims guns at more than iPod



maf3000
July 10, 2006, 12:32 PM
What's being developed is actually a complete line of Xbox-branded digital-media products, including a device that plays media, a software media player and an online media service.

The project, or at least part of it, is referred to internally at Microsoft by the code name Argo — a reference to the huge warship used by the hero Jason in Greek mythology.

Argo is being developed within the Xbox group under the leadership of Xbox co-founder J Allard. His team includes people who previously worked on MSN Music, an online music service that had a promising debut in 2004 but fell victim to Microsoft's dithering over its music strategy.

Now the company is firmly behind Argo. It has committed hundreds of millions to produce and market the devices.

As reported last week, initially by Bloomberg News, the device is expected to go on sale by Christmas. It has Wi-Fi capability so it can connect wirelessly to home and public networks and other players.

Wi-Fi sounds like a big deal if you're comparing the player to the wire-bound iPod. But this is more than just another MP3 player. It will also compete with game players from Sony and Nintendo that have long had Wi-Fi and work as media players, Internet terminals and communication devices.

Argo is likely to showcase another Allard project — XNA, a new toolkit that helps game developers create titles for multiple platforms.


http://seattletimes.nwsource.com/html/businesstechnology/2003116550_brier10.html

maf3000
July 10, 2006, 07:00 PM
Microsoft's "Argo" / Xbox portable media player prototype

http://img461.imageshack.us/img461/5580/microsoftargoplayer2dc.jpg (http://imageshack.us)

maf3000
July 24, 2006, 01:00 PM
Microsoft has confirmed the existence of the Zune portable music player and says that it will be out by the end of the year. In an interview published in this week's Billboard Magazine, Microsoft GM of Marketing for MSN Entertainment Business Chris Stephenson says that Zune is "a family of hardware and software products" targeting various digital entertainment services.

The Zune has been rumored to be capable of playing digital music, video, gaming, and downloading music over an 802.11b/g connection. Right now, however, Microsoft says the primary focus for the device will be on music. Zune will indeed have the rumored WiFi capability as well as an internal hard drive. Stephenson declined to divulge the full tech specs for the device, saying that those have yet to be decided.

Microsoft hopes to use the built-in WiFi to foster a community around the Zune, enabling users to see one another's playlists, send track recommendations wirelessly, and even share music with one another. In addition, users will be able to send and receive content between the Zune and other Microsoft devices such as the Xbox 360 and mobile devices running the Windows Mobile OS. "The ability to connect the different devices is a key part of the strategy," according to Stephenson. "Whether it's a portable media device, or a phone, or the Xbox or Media Center PC, the idea is you can access your entertainment from anywhere."

Microsoft has demoed the device to the record labels, some of whom are "incredibly excited" by it. One reason for the excitement could be the prospect of breaking Apple's hegemony over the digital music market. Also, the Zune will allow for a limited P2P experience—"controlled sharing" as one label VP describes it—that can still be tightly controlled by the record labels via the hardware.



http://arstechnica.com/news.ars/post/20060721-7326.html


Zune promotional site

http://www.comingzune.com/

Virus
July 24, 2006, 03:14 PM
Soo....... its no long called Argo, now zune?
Wonder what the battery life is gonna be like...