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Home arrow News arrow News Archives arrow May 2005 arrow 'Miss Lou' joins People's Telecom


'Miss Lou' joins People's Telecom PDF Print E-mail
Written by TechJamaica.com   
Friday, 27 May 2005
Dr. the Hon.  Louise ‘Miss Lou’ Bennett Coverley, Jamaica's leading comedienne has joined Oliver Samuels at People’s Telecom Jamaica Limited (PTJ), in continuation with the company’s efforts to fuse technology with Jamaica’s rich cultural heritage.  Miss Lou, Jamaica’s Grande dame of culture remains a household name on the island as a "Living Legend" and a cultural icon.  The Miss Lou Calling Club will be launched by PTJ on Wednesday, June 1st in Florida, Canada and Jamaica and is geared toward unifying members of the Diaspora.

“PTJ has taken the best of Jamaican culture - Miss Lou & Oliver Samuels and coupled the fame and market appeal of these popular Jamaican icons with technology.  In the Jamaican marketplace we are aware that persons wanting to communicate with relatives overseas may not be able to do so as freely due to financial constraints hence we offer up to 40% savings off international calls to most destinations.  On the other hand, the cards in Florida and Canada and soon to come on stream in New York and Georgia afford Jamaicans living overseas the opportunity to stay in touch whilst hearing prompts in patois from Miss Lou and Oliver,” stated Renae Mills, PTJ’s Marketing Executive/Promotions Coordinator.

Since its inception in July 2003, Jamaican telecommunications carrier People’s Telecom Jamaica Limited (PTJ) has had to overcome several setbacks which have served to strengthen the company’s position and resilience on continuing operations in the Jamaican, Canadian and Floridian marketplaces.

“The Miss Lou Calling Club is a very significant feat for me, as I am happy to be associated with young entrepreneurs with no big names behind them who want to show the world that Jamaicans are capable of doing anything they set their minds to.  Joining the PTJ family has thus far been a delightful experience because these young people are clearly trying to preserve our rich cultural heritage and they should be applauded for this.  It makes me proud to know that, in spite of the obstacle in the Jamaican marketplace they have gone on to expand their product base to other regions,” commented a seemingly feisty Louise Bennett.

PTJ, the fastest growing discount long distance telecommunications company in the Caribbean has been aggressively providing value added incentives to various radio stations locally and in South Florida.  Link 106, an innovative and creative feature has been complimenting talk show programmes on Power 106.  Link 106 is a toll free line conceptualized in December 2004 to accommodate Christmas & New Years greetings from Jamaicans residing in North America which has now grown into a participatory feature for talk show hosts.  At the recently concluded 9th Telecommunications Policy Seminar of the Caribbean Telecommunications Union (CTU), PTJ was lauded by many high ranking regional telecommunications official for its insight in bridging the gap amongst telephony, the electronic media and culture.

The company also sponsors a toll free link from Jamaica for Vibez FM which operates out of South Florida.  Plans are currently underway to do a weekly simulcast of the popular radio feature Laing & Company on Vibez FM/Power 106.

 
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