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Home arrow News arrow News Archives arrow December 2004 arrow C&W going after youth market?


C&W going after youth market? PDF Print E-mail
Written by jamaicaobserver.com   
Friday, 24 December 2004
C&W is placing on the market, a new type of cell phone that the company apparently hopes will enable it to grab back part of the youth market it lost to its main rival, Digicel.

Dubbed, 'Danger hiptop2', the bmobile phone system will offer camera, at least six megabits of space and keypad enabled web-browser, the company said in a press statement.

The phone sells for $15,860 (plus GCT) to post-paid customers.  Existing customers will pay only $800 per month for an unlimited data plan; while the charge to new customers will be $1,400 per month.

The phone has a flash-enabled camera that takes VGA quality digital photographs, but the Observer has not been able to determine the mega pixel count.

The phone is a sleek, compact unit that combines a mobile phone with push email, AOL® Instant MessengerT (AIM®), HTML Web browser, text-messaging, calendar, address book, an integrated digital camera and a catalog full of games, ringtones, and additional applications and content.  "We are pleased to offer the next generation hiptop product to our customers in Jamaica", said Stephen Brewer, C&W's chief executive officer of Caribbean Mobile.  "The original hip top device was embraced by Cable & Wireless customers in the Cayman Islands, for its versatility and ease-of-use at a compelling price point."

Cable & Wireless' partner in the venture said the hiptop allowed customers to communicate on their own terms, "whether it's through a phone call, e-mail, text messaging or instant messaging," according to Hank Nothhaft, chairman and chief executive officer of Danger Inc.

"We are pleased to continue our value relationship with Cable & Wireless," added Nothhaft.

Hiptop customers will continue to be offered new content and applications for download through the device catalog, which includes applications such as Intellisyne® software for synchronising tasks, calendar and address book data with Microsoft Outlook as well as the latest ringtones and entertaining games.

Cable & Wireless is the first mobile carrier in the Caribbean to introduce the Danger hiptop wireless solution, having launched the original hiptop in The Cayman Islands in 2003.

http://www.jamaicaobserver.com/magazines/Business/html/20041223T220000-0500_71999_OBS_C_W_GOING_AFTER_YOUTH_MARKET_.asp

 
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