This is the latest salvo in what has become a bitter battle for control of the country's cellular market.

Pressured by Digicel and Oceanic Digital and with strong competition expected from the latest player AT&T, Cable and Wireless on Thursday morning announced plans which it says should ensure that it remains the biggest and best cellular network.

Recently appointed Chief Operating Officer for C&W, Sean Bryan says by 2006 the company should have spent some 16-billion dollars on its cellular network.

He says the expenditure by the company since 1999 has already created a cellular network that is better than any other in the island.

Mr. Bryan says despite its achievements Cable and Wireless is still seeking to improve its network.

He says starting Thursday the company will be adding an 850-megahertz overlay to its cell sites particularly in urban areas.

According to Mr. Bryan this should increase cellular signals inside buildings and motor vehicles and allow the company more capability to carry data on its network.

He said cellular customers could experience some disruption in service starting Thursday and continuing until June 21.

But these disruptions will be restricted to between one and five in the mornings--and should not be for extended periods.

Meanwhile the Parents of students of the Norwich Primary School in Port Antonio, Portland are protesting against a decision by Cable and Wireless to build a cellular tower on the school's premises.

The parents who say the construction of the tower started Thursday pulled their students from the classrooms.

President of the Parent Teachers Association-PTA Sharon Phillips say they are concerned about the health of their children.

And speaking with RJR News, Councillor for Port Antonio - Dexter Roland in whose division the school is located claims an application was made to the Ministry of Education to build a basic school on the land, however that was denied.

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