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Caribbean mobile telephone service provider Digicel began offering services in Guyana last week in a highly anticipated launch which has brought an initial investment of US$60 million to the country and heralded a new era of choice and competition for mobile customers.
Digicel's investment in Guyana is focused on building a brand new, state-of-the-art network supported by unprecedented customer care available 24/7, first-to-market innovations such as Rollover Minutes and Pre-paid Roaming as well as handsets, including the Motorola F3 and Digicel's exclusive KONKA range. With a population of 800,000 and mobile penetration at an estimated 22 per cent, Digicel sees potential in this market. In Guyana, it will be introducing true per second billing, free activation, free voicemail and free credit with every pre-paid phone purchased. President of Guyana, Bharrat Jagdeo, congratulated Digicel on the launch, adding: "We welcome Digicel's commitment to ensure more and more people in Guyana have access to mobile telecommunications and are confident that the company's excellent track record for service and innovation will bring increased competition in the telecommunications sector and more value for money for the Guyanese". As well as improving coverage in key Guyanese communities, Digicel has also opened 50 retail stores and is rolling out 6,000 recharge stations across the country. Attending launch activities in Guyana, the vice-chairman of Digicel Group, Leslie Buckley, said: "We are delighted to be here in Guyana at last and are excited about the huge potential for growth that Guyana offers. Our goal is that mobile penetration levels in Guyana will double in the not-too-distant future." Digicel Guyana has established a well-trained workforce of close to 200 employees led by CEO Tim Bahrani, who has over ten years experience in senior management in the telecommunication industry. With operations in 22 markets and more than four million customers, Digicel's investment in the Pan Caribbean region exceeds US$1.5 billion. In 2006, the company recorded a milestone of subscriber growth in excess of 100 per cent. The company employs more than 2,000 people. article link |